A pretty normal corporate drama with nothing-special camerawork and fun acting. I like the section intros cut to rock songs from their era (Elastica, Strokes, White Stripes), and the score is overall good, feeling like video game music at times. But if you make time for Barbie and BlackBerry then where does it stop, do you cruise through Air and Tetris then end up postponing watching The Kingdom: Exodus because Hungry Hungry Hippos is getting good reviews?

Co-CEOs: white-haired awkward techie Mike is Jay Baruchel of Goon and balding power-businessman Jim is Glenn Howerton of It’s Always Sunny. Mike’s headbanded bestie is director Matt (seen this year in Anne at 13,000 Ft) and the tough-guy COO they’re warned not to hire is Scanners villain Michael Ironside. I assume there’s some Social Network-like detail-fudging for narrative convenience, since it’s too delicious that it ends with their Chinese-made units working poorly and buzzing like the shitty intercom from the start of the film. The Cinema Scope cover story is focused on its specific Canadianness and how the weirdos from The Dirties ended up making a big-budget bio(?)pic. We need a new name for these… productpic.

Watching the iPhone launch announcement: